Search Engine Optimization

Search Engine Optimization - what's behind all this?
As a matter of fact the term search engine optimization is incorrect. After all you do not optimize the search engine but you optimize the web site for the search engine. In the web you can find a lot of secret recipes and legendary special tricks for getting a better ranking of an internet presence in search engines. This is mainly due to the discretion of search engine operators that do not disclose the technology details of their web crawlers. A person who studies the behavior of a search engine over a longer period of time will discover some hints on the search algorithm. For this reason particularly Google changes its technologies on a regular basis in order to guard against trickery by search engine optimizers.

Exemplified by Google we see that a highly listed web site is usually also a good one. This means that the search engine operator has found an algorithm that is similar or equivalent to the requirements of the person that searches the web. A internet presence that shows to the world what it has to offer is the best prerequisite in order to get a good rank in search result lists. In the following you will learn what is behind the particular search engine tricks and terms and how effective or ineffective those appliances are.

The Google Pagerank
On a scale from 1-10 Google evaluates every internet site in the index. A web site should have a ranking of 3 at least. 4 of 10 is already a fine result, 5 of 10 is very good, if you consider that top sites such as spiegel.de have a ranking of 8/10. If you obey some rules you can achieve a ranking of 3/10 for any web site without problems. A good ranking alone is not the deciding factor for the success of a web site. There are good and frequently visited pages which have a low ranking but appear at the top of the SERPS (Search Engine Result Pages) anyway. The Google Pagerank is a good indicator for the comparison to web sites of direct competitors.

Keywords - that's how you people find you
A good ranking alone is not the deciding factor for the success of a web site. The relevant search terms need to make sense as well. You tell us under which search terms your page shall be found and we optimize your web site with respect to those terms.

You get customers - not spam mails
As you can see in the figure there are only 5 major search engines in the world. With a market share of  89,3% Google is the undisputed king of search engines. We will optimize your internet presence for Google and register it with all other major search engines.
We perform the registrations manually and individually for each web site. We do not use search engine software that can register a web site with 100.000 search engines simulteanously, because Google and other search engines consider such an automatic registration as fraudulent and do not accept them. Another drawback of a registration software is that you will receive large quantities of spam mails after use.

Optimization - Usability
Web sites that we design are search engine optimized, but only as far as the usability of the web site will not be constrained. What is the value of a highly ranked web site that does not provide advantage and usefulness to a user - nothing!

The plain opposite of a completely optimized web site that only consists of static text and links is a web site that is exclusively constructed as a Flash animation or database. In this case the search engine can hardly find anything meaningful. From us you will get a web presence that takes a well-balanced approach, a web site that satisfies search engines and offers its visitors a coherent navigation and an eye-catching presentation.