Online Marketing

Online advertisement is one of the most efficient forms of advertisements that exist.
If one wishes to understand that he needs to realize the crucial differences between online and offline advertisement. Successful advertisement on the web is primarily hallmarked by two special features. It is performance-oriented and behavior-based.
Performance-oriented means: The interaction with advertisement can be measured in absolute detail. This alone is a silent revolution on its own. No magazine can tell you how many readers of the distributed edition really looked at your ad and how many readers dealt with it in more detail. The answer will not satisfy you.
In the internet on the other hand, every online magazine can exactly tell you how many users really viewed your ad, how many users iteracted with it and who finally clicked it. Success and failure of a campaign become considerably more transparent this way.

The really big chance about online advertisement, however, lies in the behaviorbased flashing  - the so-called Behavioral Targeting. For example, with Google Adwords ads are flashed based on the respective search terms and for this reason they match what the user is looking for in the moment anyhow. For example, if he looks for a "Web designer in Darmstadt" and enters this into the search engine the Google-proprietary advertisement system flashes him with Google Adwords ads about web designers from Darmstadt. It is very likely that those ads meet the requirements of the consumer.

Many roads lead to a successful web site
Factors like a convincing design and layout, the best possible optimization of a web page, a high usability and last but not least a meaningful content are decisive for a successful internet presence. Now you can leave everything as it is and wait until you find a good position in the search engines over time and the web site becomes more popular by means of so-called word-of-mouth advertising between insiders.

Google-Adwords - from 0 to 100 immediately
If you want to end up with a competitive web site faster and more efficiently you will get help by certain marketing tools such as Google Adwords. With those Adwords you can reach out to your target group with precision and above all at low cost. With ads that are exactly tuned towards the search terms you will gain a huge head start in comarison to your competitors. With an Adword budget of 100 euros a month you will often already get several hundreds of visitors on your web page that are interested in your topic.

Have my business card - the address should be correct
An important tool for getting your web presence known offline is the use of the correct e-mail address on your business cards, stationery, ads and in many other places. Often somebody owns a domain like for instance www.flowerservice.de and the e-mail address in his documents is This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Many people get only an e-mail address in a correspondence. However, if it reads This e-mail address is being protected from spambots. You need JavaScript enabled to view it he will know immediately that the sender owns a domain. It is usually very likely that he will have a side trip to this domain.
We gladly configure your e-mail address according to your requirements.